“#SELFIE” took on a life of its own

The 3 years old hit “#SELFIE” was one of the most viral music videos ever made. The Chainsmokers gained major exposure with this track and their goal was just to have some fun, as they described in an interview to The Phoenix New Times:

“Honestly, “#Selfie” is kind of a phenomenon for us. We made it and thought it was funny and put it out as an edit. Then Dim Mak wanted to buy it, and they bought it from us and put it out officially and we made a video for it. This was all just because we thought it was fun.

And then the song just kind of took on a life of its own. Which is honestly really great because it’s brought in a new audience of people that listen to music that we’ve made that we’re more passionate about.”

The life of its own means it took off! “#Selfie” debuted at number seven on Dance/Mix Show Airplay, becoming only the sixth song in the chart’s 11-year history to debut as high or above and the first since Lady Gaga entered at number six with “Alejandro” in May 2010.

All this success means people will re-upload their video to try to make it viral. More than 110 copies were found with 19.3 millions extra views and around 220 thousand likes*… This is something that all artist should know: how viral are their videos outside their social media channels?

*this data was obtained using reverse video search technology — Spotter.